When I saw this at TK I couldn't believe my eyes. It was the cutest thing I had ever seen and I had to have it. I mean, Optimash Prime, the noble leader of the Autopots. How can you not want it?!
The toy is really only for two kinds of people. Transformers geeks and young kids. Everyone else is just gonna stare at you like you're a complete idiot for wanting this thing so you might want to keep it to yourself. Unless of course you're already out of the closet and everyone already knows you're an idiot (raises hand), then you can display him proudly on your desk at work.
There are three points of articulation, so you won't find him doing any kick tests. And you're not gonna really transform him into anything (though technically, he IS an assembler so if you remove all his parts... BAM!... he's a potato). He does come with a cute little truck version that you can pretend with, but that's about it.
There aren't any accessories either. I wish he had a gun, but since this is meant for 5-year olds, it's understandable that he doesn't come with his rifle. It's just his helmet, eyes, mask, arms, chestplate, and feet. He also has som extra Mr. Potatohead gear (teeth, nose), but let's face it, you're not gonna want to remove the Prime getup for a generic Potatohead look are you?
If you see him in stores, I highly recommend him. He's a completely unique addition to a collection, and looks absolutely great leading a group of Autobots into battle with the Decepticons. Or anyother badass.